About esthemax® South Africa

Empowering professionals. Transforming skin.

esthemax® South Africa is proud to bring globally trusted, professional skincare solutions to the local health and beauty industry. As part of the internationally recognised esthemax® brand, we are dedicated to delivering advanced treatment systems designed exclusively for licensed skincare professionals.

Founded in 1985, esthemax® has built a strong reputation for innovation in professional aesthetics, combining cutting-edge technology with high-quality, skin-focused ingredients. Today, the brand is used in clinics and spas around the world, known especially for its iconic HydroJelly® masks and results-driven treatment protocols.

esthemax® philosophy

Performance
Formulated by a team of leading specialists, we are dedicated to developing innovative, high-quality, high-performance formulas. esthemax® is always one step ahead of the ever-evolving demands of the aesthetics industry.
Purity
Raw ingredient purity is also part of the esthemax product development philosophy, this is secured by the use of certified organic plant and mineral-based active ingredients, instead of synthetic ingredients wherever possible.
Pleasure
From treatment prep, to application, to post-treatment result, esthemax® Professional provides a great experience for both the client and skin professional. Product ease of use, texture, scent and result, are factors all considered to ensure pleasure with each esthemax® Professional product.

HYDROJELLY® Facial Masks

HYDROJELLY® Facial Masks are powered by refined algae, active ingredients, and advanced electrolyte technology to deliver deep hydration and visible skin results. Infused with electrolytes, they help maintain the skin’s natural moisture balance and support optimal absorption of nutrients.

Once applied, the mask forms a vacuum-like seal that adheres to facial contours, enhancing the penetration of both the mask and previously applied products. The result is a cooling and soothing treatment that helps firm, calm, and revitalise the skin, leaving a fresh, radiant glow.

- esthemax® prefers to avoid chemicals and preservatives like parabens that are found in gel and liquid activators.
- Our dry powder formula keeps ingredients fresh while retaining all the natural benefits.
- Distilled water is recommended for activating all the ingredients in the masks prior toapplication.
Hydrojelly® uses beneficial algae and advanced electrolyte technology to combat dry skin by providing key electrolytes.
These electrolytes restore the skin's natural moisture balance for healthy, beautiful skin. The skin cannot absorb and retain water without the proper balance of electrolytes.